Why are textbooks so expensive Essays - Textbooks, Bookselling

Why are textbooks so expensive Why Are Textbooks So Expensive? 1.According to Roediger, textbooks are more expensive because of the current approval of the used textbook market. He mentioned the used textbook market as a tricky not because of that students are selling to each other. The problem is that the textbook dealers, some of them owning the bookstore, purchase textbooks from students at a very low portion of the price that the students pay for them. Then the wholesalers sell these books to a different bookstore in other campus. This prevents sales of new books, and the publishers and authors are not receiving reasonable payments for their labor in making the textbooks. When the bookstore resells the used books-the income on this used book would be higher than the income made on the new book. 2.The example explains how the author, the person who creates the textbook, makes less money than the bookstore. The author receives only around 15% of the sales price. I am very surprised how little profit they really made. He used another example about back in time. When he was teaching at Purdue University, Henry and Betty each had to teach 475 students and they order 950 textbooks-that is a lot profit for the authors. But unfortunately he went to a bookstore and find out that all of these text books were used copies-that means that the whole profit goes to the bookstores. The purpose of all the examples he uses in the essay is to describe the difference in using new and used books/when use new books profit goes to a publisher, and unfortunately when you use used books-bookstores made all the money and an authors received zero income. 3. 4. According to Roediger, textbook publishers have tiny options to deal with the loss in profits. They can increase the prices of textbooks or the other option is to list a new edition of the books often that is how book profits will go to the publisher and author, not the bookstores. Also they can present some packages-electronic code with the textbook, valid only for each semester to each student-it will be uniq

Example of a Marketing Analysis Cover Letter and Mission Statement

Example of a Marketing Analysis Cover Letter and Mission Statement Free Online Research Papers Example of a Marketing Analysis Cover Letter and Mission Statement The target market of Dynamic Industries is the general population of personal computer companies world wide. We have marketed ourselves to those companies by presenting them with information about our product, followed by negotiating a deal with the companies to formulate a strategic alliance with them. We currently have three production plants set up in the United States and two in Europe. Our capacity at this stage for each plant is 60,000 chips per factory. We currently have contracts and negotiations with several computer companies throughout the world. Environmental factors have shown that after our chips have been sold to the respective computer companies, there will be instances where we have an excess amount of chips to be sold. Should a situation like this arise, we have come up with several marketing outlets that will permit us to expedite our shipments out of the factories. The first section of the population that would be targeted is the college student. Studies have shown that many college students now have the know-how to build their own personal computer. Dynamic Industries will build a website about our company including our mission statement and what we are about. There will be a certain link on the site which students will be able to access to receive discounts on our chips. This discount will be determinant on their college transcripts. The higher the student’s GPA, the higher their discount. Another link, will be set up as an essay contest to the students about why they like our chips. One category judged will be creativity, the other will be accuracy. The winner of the contest gets a free upgraded chip compatible with the personal computer they own. Donations will be another outlet for Dynamic Industries. We will find out via email from local high schools which grade of chip the schools need and we will accommodate them based on our commitment to public relations. In exchange we will ask them to encourage their students to enter our essay contest on our website; though the transcript scenario will be available to college students (undergraduate and graduate) only. Another donation will be made to local agencies focused on the education of underprivileged children. The tax write off will benefit the company financially while enhancing our public relations aspect. A third scenario for getting our chips out to the general public will be trade shows. They are popular enough that we can market and sell our ideas as well as our chips. There will be two representatives (one being a member of the executive committee) from our company at each trade show to advertise our product. This will not only be an excellent opportunity to speak to local consumers, but also meet with start up companies that are just getting their own computer production line off the ground. Dynamic Industries will be ready and willing to set up negotiations with these embryonic companies and offer them exceptional rates on our standard grade models with the promise of a large shipment order of the deluxe models. In this sense, we hope to be able to establish long term relations with these companies. Dynamic Industries has put an incredible focus on customer service. We intend to have a company that will be put above and beyond our competition. One way we intend on doing this is a customer center linked up to our website. Information will be made available to customers 24 hours a day 7 days a week. Also incorporated will be a 1-800 number for customers whose questions need more immediate assistance. Mission Statement Dynamic Industries offers high quality, cost effective, reliable computer chips to personal computer companies worldwide. Utilizing our advanced technology, we will exceed the expectations of our customers by providing state of the art products for personal computers. By maintaining our utmost professionalism, we have become a very prominent and highly prestigious organization. We are committed to providing exceptional service and unparalleled products to each of our consumers. Dynamic Industries is constantly looking to upgrade and enhance its products to meet the changing needs of its customers. We will strive to maintain financial balance by ensuring high value products to our clients. Research Papers on Example of a Marketing Analysis Cover Letter and Mission StatementStandardized TestingDefinition of Export QuotasAnalysis of Ebay Expanding into AsiaTwilight of the UAWMarketing of Lifeboy Soap A Unilever ProductBionic Assembly System: A New Concept of SelfRiordan Manufacturing Production PlanIncorporating Risk and Uncertainty Factor in CapitalHip-Hop is ArtMoral and Ethical Issues in Hiring New Employees

Assessment Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Assessment Analysis - Assignment Example The assignment is formative because it is used in the learning process by a teacher to ascertain the student level and therefore direct learning objectives. For example, the question requires a certain element of comprehension of the student and answering them gives the teacher an impression of the status of the student and therefore affect the next instructional period. It is also formal because of the controlled environment and the content. It gives the impression of a standard school test, because it can be administered to many students depending on their level and age. Comprehension exercises typically evaluate the cognitive abilities of the students such as retention and ability to follow instructions, unlike psychomotor evaluations that evaluate the body coordination of students and often involve an aspect of physical exercise. Comprehensions do not evaluate content because they do not ask questions about anything other than what can be answered from the story. The type of questions used is open ended because there is no structure or relevance of defending a point. However, the last part, the part about the body parts used in hunting, is an essay tailored to the relative young age of the students for which the assignment is designed. The assignment lies in the application level of Blooms Taxonomy. Students are merely supposed to apply the content of the comprehension to derive the answers (Stanley& Moore, 2013). Advanced levels are often inapplicable in comprehension questions at this level. From the structure of the questions, they were administered to a whole class, though it is impossible to determine the time allocated. Students have a choice in their answers because the questions are open ended. The assignment contains five parts, coloring the stars each time the student reads the comprehension, coloring the required areas and answering one question. Based on these

Women's Health. Health Care Disparity Essay Example | Topics and Well Written Essays - 500 words - 1

Women's Health. Health Care Disparity - Essay Example Healthcare disparities exist in both public and private sectors. Various kinds of socio-economic factors contribute to the existence of healthcare disparities like inadequate access to care to some group of people, poor quality of care to some individuals, etc. Community features and behaviors at personal level also contribute to these disparities. It is generally found that people who belong to ethnic or racial minority groups, or individuals with mental or physical impairment or disabilities, or women may face health care disparities. Very often healthcare disparities exist between rural and urban areas. (Mead, 2008) Part B) Explain why some women (in general) may face barriers to health care. Of course, over the decades significant progress have been made in women’s health. However, still health status of women on average is not as good as of men. Not only that, but healthcare disparities exists among women as well. Different sub-groups of women get different types of acces s to care and quality of care also varies across different subgroups of women. (Mead, 2008) There are a number of reason for which some women face healthcare disparities compared to men and other groups of women as well.

Google in China Article Example | Topics and Well Written Essays - 250 words

Google in China - Article Example Just recently, the state has developed a firewall system that blocked numerous sites supported by Google. From the company, the problem is not an internal issue and they severs are fully functional. However, the Googlespokeswoman did not provide much information on the issue. On numerous occasions, Googlehas developed mechanisms that could enable users in china access their services but they have since been countered. The issue is important in the business sector since the internet is an important factor. For businesses they would be required to consider marketing alternatives. In addition, the businesses are required to monitor their information provided through their internet platforms. Auditors should ensure they monitor the content provided through online services to minimize sanctions risks. Accountants are affected since they should develop ways that they could market their services or communicate with clients. Regulators are also required to provide specifications to business on how well they could practice ethical and correct internet

Cities that contribute to Sustainable Development

Cities that contribute to Sustainable Development Sustainable Cities or Cities that contribute to Sustainable Development Nur Asyiqin Afiqah bte Hj Ahmad Two compulsory readings were given to each person in our class and I chose to read Sustainable cities or Cities that contribute to Sustainable development where it focuses on the definition of ‘sustainable cities’ and ‘sustainable human settlements’ in which majority mentions that by reducing the environmental problems it would help to achieve the sustainable development goals. However, from the reading, the author explains that to achieve sustainable cities or sustainable human settlements it did not just focus on environmental problems, one should not neglect the social, economy, political, demographic, cultural goals as it have been said to be part of sustainable development. After reading this article for more than five times, I realized the author has mentioned about the environmental performances in order to achieve the sustainable development goals. In terms of environmental performances, both countries in the North and South experienced the same problems of depletion of resources, but viewing from the author’s perspectives, he mentions that countries in the North are usually able to solve the environmental problems although there is a disagreement among other authors such that in terms of the non-renewable resources, exploitation of soils and forests, the use of global sink for greenhouse gases show that the level of waste and greenhouse gas emission per capita created by the life styles of most middle and upper-income in the North could not be sustained. They could only bring damages to the environment as the wealthier countries built factories, highways, and started producing and using consumer goods on a large scale, hence the earth’ s air and water became polluted, natural resources were depleted, and sensitive habitats were destroyed. However, to compare the North with the South , there are range of problems in the South, for instance from the perspective of the author , cities in the North perform much better for their inhabitants in most cities which contrast the South such as the smaller role of environmental hazard in illness , injury and premature death (WHO,1996 ; UNCHS,1996) Moreover, in terms of average levels of resource use or greenhouse gas emission per person, most cities in the South have much lower levels than cities in the North (Hardoy,1992 ; UNCHS 1996) The author has also emphasized the importance of social activities in order to achieve sustainable cities. For example, controlling infectious and parasitic diseases in which it links to the environmental problems. This problem usually connected with the inadequate of water and sanitation, be it in the North and South countries. I believe, the government , national and international authorities played important role in order to achieve the sustainable development goals, for example, if government did not take any action or responsibilities, number of problems may arose or if they are only focusing on achieving the environmental performances without looking at any other aspects. This may lead to the emerging and re-emerging of other infectious diseases as most cities concentrate on the large numbers of people who are particularly vulnerable to infection especially those countries in the South as they have high number of infant mortality rates within their population. Furthermore, many particular cities in the North and some in the South have a high concentration of older people who are more vulnerable to many infectious diseases. This may become serious problems if low priority is given or are not being taken into considerations by the governments and other authorities to the public health and health care. Initially, I noticed that the author did not really mention the issues of the population growth. A Little attention was given to the issue of population growth within the discussion of sustainable development and cities (Smith, 1996). A significant proportion of the urban populations have consumption levels that are so low that they contribute little or nothing to the use of non-renewable resources and the generation of wastes, generation of greenhouse gases. Most resource use and waste generation arise from the consumption patterns of middle and upper income households and the enterprises which produce the goods they consume. From the reading, I felt that the developed countries are more responsible than developing countries in sustaining the cities. This is mainly because, the North countries tend to develop heavy industrialization compared to the countries in the South, hence they are producing more environmental problems and the fact that they are using more resources than the So uth. For me, the most important element is meeting the human needs in order to achieve the sustainable development of goals. Meeting the human needs has to be combined with considerations of how to minimize the depletion of environmental capital. There are a lot of different perspectives on achieving sustainable development of goals, for example, phrases such as ‘sustainable cities’, ‘sustainable human developments’ and ‘sustainable urbanization’ do not give exact meaning of these. The third time I read this article on the topic of considering the environmental performance of cities, I realized that the author distinguished between the different kinds of environment problems when making comparison between cities. The five important categories need to be taken into account such as reducing chemical and physical hazards within the home and the health problem. The health problem are related to human beings in which, previously, I believe it is related to the importance of meeting the human needs. Majority of the countries in the South lived in poor conditions of shelters and neighborhoods where their lives and health were easily threatened because of inadequate provision of safe, insufficient water supplies, poor sanitation removal of solid and liquid waste and lack of health care and emergency services (Caimcross ,1990 ; WHO, 1992) Previously, I mentioned that meeting the human needs are important and that government, national and international agencies played important role in taking responsibilities. The sustainable developments in regard to cities were addressed and strong priorities to meeting human needs were given in reducing the depletion of natural resources and other environmental problems where this has been stressed during the Habitat II Conference. Having read this article, I now realise that to achieve the sustainable development goals in regards to sustainable cities is not easy as there are a lot of parties or authors that kind of disagree with focusing on the environmental problems and social problems, and meeting the human needs. The sustainable settlements ‘promote’ or ‘should promote’ human needs, and this is a reminder of how complex it can be to reach agreement among so many interested parties (Kakakhel, 1996). Later, I noticed a high priority to the meeting of human needs in cities and the need for a strong priority for poverty reduction, need to address environmental problems and acknowledge the important heath components are being stressed. There is also a strong stress on the need to strengthen city and municipal authorities. This might be explained by that little mention of the new resources that need to be directed to the meeting of human needs in the nations where there are sufficient resources to achieve this. The definition of sustainable development is meant to sustain whether it is settlements or settlement policies or particular activities within settlements. I have slightly developed my understanding on this topic , it tells me that in order to achieve the sustainable development goals , the society in general or the living conditions needs to be ‘sustainable’ be it in terms of their activities within urban areas, land development, sustainable transport, sustainable livelihoods, sustainable resource use , sustainable water supply, sustainable energy use, sustaining economic growth and equity. The author also assumed that a concern of environmental quality within cities is all that is needed to achieve the environmental component of sustainable development goals without neglecting the economic and social development. References : Are developed countries more responsible for damage to the climate?. Retrieved from: http://www.debate.org/opinions/are-developed-countries-more-responsible-for-damage-to-the-climate Promoting Sustainable Industry in the Developing World. (2008) Retrieved from : http://www.glica.org/topics/show/53

The Hangman versus The Terrible Things Essay -- essays research papers

During World War II, six million Jews were brutally massacred by Adolph Hitler's Nazi regime. Several authors have written about the actions of bystanders in the Holocaust. In a poem, "The Hangman," and an allegory, The Terrible Things, Maurice Odgen and Eve Bunting described how bystanders could cause problems through their inactions. In the poem "The Hangman," by Maurice Ogden, the poet explained that a person could resolve a situation by showing acts of courage. One day, a hangman came to a town and built a scaffold on the courthouse square. The townspeople asked him which criminal would be hanged and he replied with a mischievous grin and a glint in his eye that it would be the person who will continually make his job easier. When the hangman spotted a foreign person, he chose him to be the first victim. The townsfolk were relieved that they weren't picked to be hanged, and that the gallows frame would be gone the next day. However, after they saw that it was still there, the hangman said that the foreigner was used to determine how strong the hemp was. When a man cri...